Is this due to poor planning on the manufacturer’s part?

If you have spent much time in your local Mazda dealer, then you know that the company has long been one of the industry leaders in vehicle production. The Japanese based auto manufacturer has a strong following in the United States and other global markets. It makes just about any type of vehicle you can think of, with one glaring exception. In today’s world that seems to be driven by a push for hybrid and electric vehicles to cut down on pollution, this manufacturer has a gaping hole. It does not currently have either a hybrid or an electric vehicle on the market.

Is this due to poor planning on the manufacturer’s part? They do not think so. In fact, in mid 2011 they announced that they had no plans to pursue an electric design anytime in the near future.

Is this suicide in the automotive world? Not according to the company’s researchers. They Animal Repellers Manufacturers believe strongly that in the next 20 years, between 80 and 90 percent of the vehicles in the world will still be powered by gasoline, and they think that they will be doing just fine if they are among the manufacturers focusing on this segment of the automotive industry.

That is not to say that your Mazda dealer and the manufacturer are not interested in bringing electricity into the picture, at least somewhat. They plan to bring a hybrid into the market by 2013, but this is still included in the 80 to 90 percent, since hybrids require gas to run.

But where is the manufacturer’s current focus? It plans to lunch Skyactive, a gas-driven engine that gets exceptional gas mileage, sometime in the near future. The engine is expected to do well and boost sales in emerging markets. These are the markets where electric and hybrid vehicles are not as popular, simply due to lack of education and lack of ability to “plug in” the car conveniently. In these markets, gas is going to reign supreme for a long time, and Skyactive is going to be there to drive the market.

This engine is found in the Demio, which is called Mazda2 in overseas markets, and the company’s goal is to sell 6,000 of these a month very soon. This vehicle gets 71 miles per gallon according to the company, and it also has technology built in to make it even more efficient. For instance, the idling stop technology turns the engine off while sitting at a traffic light or temporary stop, without the driver having to start it up again when ready to move on.

As a company, Mazda appears to be right on target for its goals. By the end of fiscal year 2016, the company hopes to be at a sales rate of 1.7 million vehicles a year. In the fiscal year ending in March, it sold 1.1 million. This is right on target, and if the new technologies and vehicles hitting the market help boost sales as they anticipate, it should be able to reach its goals. So do not expect your Mazda dealer to go anywhere in the near future. The company plans to remain a strong competitor in the automotive industry.